Considering the strategic Development Plans prepared by the government of Egypt for the coming 20 years and its launched projects that have already started outside the Nile Valley region Sinai., southern valley and coastal areas, the enormous growth opportunities are guaranteed . Definitely the expected booming of demand from power, construction and telecommunication sectors to boost these development processes in Egypt , in Middle East and most of developing countries in Africa reveals the growth opportunity for the cables industry in general and for its key players in the region headed by ECE. Therefore getting prepared for the said booming in demand by the wise planing for expansion and diversification is the challenge facing ECE 's new board of directors at the moment.
Consequently, getting the company equipped, empowered and armed with the most advanced technologies that guarantee the most outstanding operation economics and the highest quality levels along with most possible productivity level is the short term goal targeted by the new board of directors. Meanwhile, the replacement and rehabilitation of the old production lines will continuously be receiving the utmost attention.
Strategic marketing activities will be of absolute importance in the Agenda of the new board of directors especially the on-going marketing research of both local and export markets. Utterly , the continuos analysis of both demand forces and supply forces in the markets will guide the wise planning for future expansions, will strengthen the competitive position of ECE in its markets and as a result the financial performance and profitability will take off remarkably.
Being the "God Father" to the other cables companies in the region after attracting some of its people to lead the operations in these recent facilities, ECE is planning for strategic development of its human resources who represent the caliber and the in-depth knowledge of the industry in the region.Not only by securing their rights and privileges but also through the enhancement of their capabilities, providing outstanding career opportunities and retaining them as the company 's credibility for the future achievements.
ECE's organizational structure is to be redesigned to allow the company to respond faster and more effectively to the needs of our customers. Manufacturing and distribution processes are to be made more efficient & customer-forced values are to be deeply entrenched.